By Ben May

You probably know that a website is one of the most cost effective and useful advertising tools a business can have. It’s something that is open 24/7 and lasts all year - unlike basically any other medium plus it can have as little or as much information as you want on it…. pretty much unlimited.

Once you have your website - how do people view it? There is definitely a market of people who are searching for the services or products online and would find your site if it is optimised for search engines or discovered through online ads such as Google Adsense. But there is most likely an even larger amount of people who still trawl through traditional mediums, such as the newspaper, billboards, flyer’s, radio and TV.

If you have a website, and employ additional marketing mediums for your business, you should always advertise your website. What you can’t say or do on your tv, radio or paper ad, you can more likely do on your website. You can sell your products in more detail, track visitors, complete online sales and more. If you have invested in a website you should definitely be taking your visitors through to it!

Your website has additional powers that no other marketing medium has…. you know who has actually looked at your site, in accuracy. You can also track how many people have visited your website from watching TV or reading the Newspaper, or hearing your ad on the radio. Your website can help you partition your marketing budget into what is working the best for you.

At Design House, we can help you use your website to its greatest advantage. We know all the tips and tricks of the trade, that can help you market your business more effectively.

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