I’ve been discussing this topic with a number of Website Designers and Developers online and it’s interesting to see what other people think, and the discussions that evolve.

When websites first came out, this whole “Search Engine” thing was not to be heard of, really the internet was quite boring, but by the year 2000, people had started to find websites by typing in key words into Search Engines like Google, that would direct them to pages that it could find on the entire internet.

For the last 3 – 5 years, a whole new industry has evolved from the web design sector, and that’s the SEO (Search Engine Optimisation) industry. Some companies will pay a fortune for SEO experts to get their website to the top of all the Google searches for the terms they want. Well, that’s great isn’t it? People are now coming to your website after looking for something you must clearly provide. What interested me at the Web Directions South Conference in Sydney a few weeks back, was seminar that got me thinking “are they (people finding your website via Google etc) the right people you want on your website” ?

Sure some of them are going to be hot leads and then customers and that will be great, but there was a large percentage that were only on your site to look for cheap quotes and prices, in other words, time wasters or cold leads. The change in mindset from most businesses has been from “I Need a website” to ” I Need a website and I need it to be at the top of Google!”. While this is still very important to have your website at the top of Google and other search engines, it’s becoming more apparent that your advertising needs to more actively push consumers who are using traditional media, such as radio, paper, magazine and signage to your website and get them there that way.

Simply relying on SEO entirely to find your website is a bad move, you need to actively tell people about your website, and get them there that way as well.

At Design House – all our websites are built with your SEO at mind, we include a very good SEO pack with every website to help get it online quickly and efficiently, creating the desired result for our clients.

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